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4th Pakistan-Africa Trade
Development Conference &
Single Country Exhibition

9th – 11th January, 2024

Egypt International Exhibition Center, Cairo, Egypt

Bridging Opportunities,

Connecting Transformation

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About the event

The 4th PATDC & SCE, organized by the Trade Development Authority of Pakistan (TDAP) in collaboration with the Ministry of Commerce, Government of Pakistan, is a hallmark event set to unfold in Cairo. Designed to deepen trade and investment ties within the Middle East and North African (MENA) region, this event embodies the spirit of the ‘Look Africa Policy’. Experience a dynamic convergence of policymakers, industry leaders, and entrepreneurs all under one roof.
Following the impactful series in Kenya, Nigeria, and South Africa, the 4th PATDC & SCE in Cairo continues this legacy, focusing on the MENA region. Previous events have significantly boosted trade, with the Johannesburg edition facilitating over USD 24 million in business deals. The Cairo edition aims to further this success, introducing sector-specific pavilions and enhanced networking opportunities. This event is set to be a crucial platform for fostering Pakistan-Africa trade relations, combining business development with cultural exchange for a truly comprehensive experience.
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Who should attend?

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Trade and Investment Representatives seeking new market opportunities
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Business Owners and Entrepreneurs looking for partnerships and collaborations
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Industry Experts and Analysts keen on exploring emerging trends and insights
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Government Officials interested in bilateral and regional trade initiatives
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General Public eager to experience the best of Pakistani products and culture

Key facts and figures

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Exhibitors
Meet exhibitors from Pakistan’s diverse industrial landscape.
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Delegates
Connect with delegates and business leaders from across 9 countries in the MENA region
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Sectors
Explore opportunities across multiple sectors, from textile to agriculture to technology and more.
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Visitors
An anticipated footfall of over 10,000 visitors, including industry experts and international delegates
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Sectors

Textile

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Export Value
Pakistan is the 12th largest textile exporter in the world

Agriculture

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Export Value
Agriculture and food are top sectors contributing to Pakistan’s exports.

Engineering

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Export Value
The engineering & mineral related sector contributes around 11% to the total exports of Pakistan

Services

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Export Value
The services sector including IT is one of the fastest growing sectors in the country with a significant contribution to exports.
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What’s new this year?

First SCE Event in Egypt

Marking a historic first, the 4th PATDC & SCE takes place in Egypt, setting the stage for strengthening ties with the MENA region.
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Cultural Performances

Experience the rich display of Pakistani cultures through performance and art that provide a glimpse into the heritage and traditions.

Global Cuisine and Food Show

Savor the flavors of authentic Pakistani dishes and an array of international cuisines.
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Salient features of the event

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Dynamic Exhibition
Showcasing
Pakistan’s Export
Potential
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High-Level
Conference with
Global Trade
Leaders
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Sector-Specific
Pavilions for
Focused Business
Interactions
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Cultural Exchange Program Celebrating the Rich Heritage of Pakistan and Egypt
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Live Demos and Product Launches by Leading Pakistani Companies

Previous event highlights